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Apr 20, 2023 5 min read

First-party data programs — if you build it they (customers) will come

Amazing things can be built in the age of APIs and cloud connectors. This content, including the above statements, was originally posted on cdpresource.com on June 14, 2018 with the tags: CDP

Apr 5, 2023 2 min read

A retrospective on CDP and the CDP Resource 2018 Customer Data Platform Buyer's Guide

While on the marketing analytics team for an asset manager, I fell in love with the idea of the software customer data platform. This is well-documented in podcast episode 53 of Analytics Power